A Project from the Ice Ages. (Okay, maybe not quite that long ago.)

In 1999, APEX was hired by the U.S. Figure Skating Association to create a new logo for Skate America. The U.S. hosted this international event in Colorado Springs as part of the ISU Grand Prix of Figure Skating championship series. The patriotic design featured a pair of skating stars and swirling ice tracks. The competition was held October 27-31 at the Broadmoor World Arena and two-time Olympic medalist Michelle Kwan highlighted the event by capturing the Ladies’ Singles crown in front of her home fans.

The Skate America logo created a dynamic background for ABC Sports television coverage of the event.

During the project, APEX created event branding materials, venue signage, and other marketing support pieces. Needless to say, this was one of our coolest projects to date! 

To find out how APEX can help you with your next creative project, contact us today. Project consultation and estimates are always free.

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