1997 was the year that big-time motorsports made its debut in Colorado, with the inaugural racing season at Pikes Peak International Raceway. PPIR was a world-class, one-mile paved oval and road course. The speedway drew competitors from NASCAR, the Indy Racing League, and other professional series to Fountain, Colorado just south of Colorado Springs. Because of our extensive background in motorsports branding and promotion, the PPIR marketing team contracted APEX to create the brand identity and marketing materials for the speedway and its events.
In addition to the logo, which was highlighted by a series of checkered flags that formed snow-capped mountain peaks, APEX designed a brochure, sponsor promotion packages, a quarterly newsletter, and a unique winners trophy.
PPIR held top-level events for nearly a decade before the top-ranked racing series declined to return to the Colorado speedway. In its heyday, the racetrack boasted the highest elevation (over one mile above sea level) to ever host professional auto racing asphalt events.
Of course, this ranks as one of our favorite brand development projects. What a rush!
To find out how APEX can help you get your next creative project up to speed, contact us today. Project consultation and estimates are always free.