When the weather turns cold, fall festivals take center stage. In 2017, APEX created the promotional materials for an upscale residential developer who treated their residents to one of these special autumn classics.
Hired by marketing specialist KOM Sports to help them promote the event, we created a cost-effective, impactful key art theme that featured a strong fall color palette and an engaging style of illustration that captured the spirit of autumn.
The event logo was crafted with a whimsical script font and was surrounded by numerous graphics that evoked autumn elements and colors.
The campaign featured a social media blitz prior to the event, posters that were placed strategically around the Wolf Ranch development, and a series of direct mail postcards.
The festival included a 5K fun run, a hotrod car show and several other hands-on events designed to draw families together to celebrate the change of seasons. And, of course, what fall festival would be complete without a traditional October beer garden!
So whether your events are in winter, spring, summer or fall, APEX can help you promote them all. Contact us today. Consultation and estimates are always free.