In 2009, the original And1 mixtape tour streetball players rebounded after leaving the successful ESPN series. They formed a new venture with a strong focus on using streetball to help inner-city youth. It was called S.K.Y Streetball Syndicate (Serving Knowledge to Youth), and APEX was hired to create their new brand image.
Working with sports marketing guru Steve Brunner and his KOM Sports team, APEX designed a visual brand for S.K.Y. that was highlighted by a rough, edgy and bold logo. Through the use of asphalt and chain-link textural elements, as well as spectacular photography, the project featured event posters, tickets, court signage, and other print and digital promotional pieces.
The photos were shot in New York City by renowned sports photographer Mike Powell, who created a series of dramatic images that captured S.K.Y. athletes in action in their home court environment.
Amazing photography by Mike Powell made creating the event promotional materials a slam dunk.
Brunner and KOM Sports extended the S.K.Y. tour to include stops at military bases and even overseas trips to China, where players like Pat da Rock, Half Man, Half Amazing, Dribbling Machine, Spyda, and Main Event thrilled fans with their entertaining but serious ball skills.
But most importantly, each event included time for the athletes to meet with local youth to impart messages of encouragement, hope, and positivity. And for that, you could say the S.K.Y. was the limit on this project.
So if you want your next creative project to hit nothing but net, contact us today. Consultation and estimates are always free.